Daniel Pink is a seriously sharp cat. His 2005 book, A Whole New Mind is the definitive work on the shift from the knowledge-based, left-brain, twentieth century economy to the creativity driven, right-brain dominated economy of the future.
His new book, Drive: The Surprising Truth About What Motivates Us, is due out in January and I’ll be sure to snag a copy. In the meantime, this TED talk gives us a sneak preview of what we can expect.
Pink believes that three attributes - autonomy, mastery and purpose, help foster our intrinsic motivation far better than the promise of financial reward. In fact, Pink highlights how monetary incentives can actually stunt performance and creativity. In this talk he gives several examples of how employees become more effective when they believe their work carries more meaning and gives them a sense of accomplishment. In most cases, this results in tangible increases in productivity, innovation and profitability across the board.
Definitely worth a look.
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