Interview with the author of Chief Culture Officer, MIT Anthropologist Grant McCracken.
I am 60 pages into the book, but that alone was worth the purchase price. I will write a review here when I'm done. In the meantime, this video will give you a bit of a taste for it. Absolutely worth a look.
4 comments:
Charlie, great video find! Best book I've read this year. Seriously, it is a fantastic book and one that we all can learn from. A great surprise for me was seeing a friend, Rick Liebling (@eyecube) mentioned.
Thanks Warren, yes CCO is brilliant. Even though it's getting good reviews, it's still largely under the radar of the mainstream - I don't think it will remain there for long though!
Hope life is good in Seattle!
CQ
Wow. This is great -- and funny, I worked for Peppers and Rogers Group in the late 1990s, the creator of the 1to1 marketing strategy that led Levi's off the rails as McCracken notes in this interview. (Don Peppers wrote The One to One Future in 1993.) I'm not certain personalization/customization is to blame for Levi's missing the baggy pants revolution entirely, but it's intriguing that macro shifts in cultural identity can override individual preferences for personal fit.
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