Comments on Charlie Quirk: Brands, Sports & the Brain.: A Tiger’s Tale: Road to Redemption

Hello~happy new year.................................

2010-01-07T04:28:26.211-08:00

Hello~happy new year............................................................

Thanks G, Very much so - but as a public figure o...

2009-12-29T17:24:52.821-08:00

Thanks G,

Very much so - but as a public figure of that magnitude, that kind of scrutiny comes with the territory. The reason I got thinking about the longer term idea of "Tiger's story" was considering if this adds to the long term appeal of his overall brand. Aussie cricketing great Shane Warne was always in hot water for his scandalous ways, but I think in the long run, it helped his brand as he was like "take me or leave me as I am", taking on the persona of "flawed genius." There is something quite appealing about a figure that makes no apologies for who they are.

Thanks Will,
I agree - Tiger is certainly more approachable than he was before all this happened, but he is a far less safe (but not risky) sponsor target as he now has embarrassed the companies that made him "their guy".

One thing I didn't discuss above was whether or not Tiger's loss opens the door for figures like LeBron James or Roger Federer for future lucrative endorsement deals.

Charlie, this is a great article and I think makes...

2009-12-29T12:44:53.040-08:00

Charlie, this is a great article and I think makes the Tiger saga more than a flash in the pan. This event, as Phil Knight has pointed out, is a small piece of a larger tale...called "life." For some, they will not be able to move past this, but for most, as Tiger shows his more human side, he will be applauded for his skill and his humanity will be a part of his existence, not a flaw. I have already heard from several friends that they like that he made a mistake and they feel more connected to him, because he is more similar to them than not. Thanks for the article.

Great stuff, Charlie, and I love the graphic... it...

2009-12-29T09:29:24.187-08:00

Great stuff, Charlie, and I love the graphic... it shows us how close public figures really are to the threshold. Also, thanks for the mention of the Vick piece -- to apply this thinking and to add to theme of your piece: Tiger's personal development is, unfortunately, not the focus. However, what comes of his involvement in his public story may prove to be as cathartic as any... and may produce the kinds of revelations that we don't see every day in the more manufactured campaigns we're fed from marketers at large.