Obama, United Way and The NFL

Great United Way spot that aired during last night's NFL game.

Regardless of what one thinks of Obama, the man is a masterful brand manager. He could easily have sat behind a desk and encouraged the kids of America to be more active - but that would have been "off brand."

Part of the President's crossover appeal is his love of sports. Show me an American of any political persuasion that thinks being more active is a bad thing? Well done Mr. President.

The NFL's choice of personnel couldn't have been better here either. Drew Brees, Troy Polamalu and DeMarcus Ware are guys admired as much for their off-field character as much as their on field exploits.

Bravo United Way for a great and inspiring spot.