Daniel Pink's wisdom is well documented in marketing/business circles. His groundbreaking books Free Agent Nation, A Whole New Mind and Johnny Bunko have changed the way people view work.
I was thrilled to stumble across this clip that gives a top line introduction to Pink's latest book, Drive: the Surprising Truth About What Motivates Us. At ten minutes long, it's shorter than a TED talk, and makes a compelling case for why we must all seek autonomy, mastery and purpose in our careers.
Do yourself a favor and check it out.
Showing newest posts with label Dan Pink. Show older posts
Showing newest posts with label Dan Pink. Show older posts
Thursday, July 15, 2010
Saturday, December 12, 2009
What Motivates Us?
Daniel Pink is a seriously sharp cat. His 2005 book, A Whole New Mind is the definitive work on the shift from the knowledge-based, left-brain, twentieth century economy to the creativity driven, right-brain dominated economy of the future.
His new book, Drive: The Surprising Truth About What Motivates Us, is due out in January and I’ll be sure to snag a copy. In the meantime, this TED talk gives us a sneak preview of what we can expect.
Pink believes that three attributes - autonomy, mastery and purpose, help foster our intrinsic motivation far better than the promise of financial reward. In fact, Pink highlights how monetary incentives can actually stunt performance and creativity. In this talk he gives several examples of how employees become more effective when they believe their work carries more meaning and gives them a sense of accomplishment. In most cases, this results in tangible increases in productivity, innovation and profitability across the board.
Definitely worth a look.
His new book, Drive: The Surprising Truth About What Motivates Us, is due out in January and I’ll be sure to snag a copy. In the meantime, this TED talk gives us a sneak preview of what we can expect.
Pink believes that three attributes - autonomy, mastery and purpose, help foster our intrinsic motivation far better than the promise of financial reward. In fact, Pink highlights how monetary incentives can actually stunt performance and creativity. In this talk he gives several examples of how employees become more effective when they believe their work carries more meaning and gives them a sense of accomplishment. In most cases, this results in tangible increases in productivity, innovation and profitability across the board.
Definitely worth a look.
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