The Late, Great, Paul Rand On Design.

I'm no art critic, but I'm a big fan of the legendary designer Paul Rand.

Rand is well known for his vast body of identity work including the logos he did for IBM, UPS, Westinghouse, Enron, and NeXT. One of my personal faves was the Ford re-design he did in the sixties that the company never implemented.

Rand was one of the first designers to communicate the importance of design as a competitive advantage in business. He was also a fount of timeless wisdom, offering up many commonsense nuggets over the course of his career. One of my personal faves: "Don't try to be original. Just try to be good."